How To Make A Living From Zobo Drink Business: Complete Guide 26 Shares Zobo drink is a special drink made from leaves known as Hibiscus sabdarriffa. It is a herb that is widely consumed in Nigeria and in Africa as a whole. The drink is very nutritious and are served at parties such as birthdays, naming ceremonies, marriages etc. Zobo is the name given to it by the Hausas which has become widely accepted by every tribe in Nigeria. Apart from their nutritive tendencies there are also well-known and consumed for their many health benefits. Zobo drink is mostly serve with Nigerian snacks such as meat pie, samosa, chin chin, doughnut etc. HOW TO START ZOBO DRINK BUSINESS In this business so many things has to be put into considerations such as: Bottling/packaging You and me knows that this present age that we are in, packaging is what makes the difference between a winning business and a failing one. Why did I say so? Because 90% of the people will rather go for a well packaged product than a shaby one. Someone said to me I don’t care whether a cake is tasty or not I will rather go for a well decorated non tasty cake than a tasty cake with unappealing decoration. Can you beat that? So make use of good packaging. Taste: Another thing to consider is the taste. Have you ever taken anything that doesn’t taste well, if yes what was your reaction? I guess it was a total rejection after spewing it out. The same will happened to a zobo drink without a good taste. You have to make sure you put all the ingredients in the right proportion for it to taste good. Availability: Be sure to make the product readily available. In other words consistency should be the watch word. Do not introduce a nice zobo drink today and tomorrow you are no way to be found. Or produce in volumes today then tomorrow one can only count the few containers you produced. Always make it available at all times, that way you can penetrate the market and also gain ground. Hygiene: This should be a priority, let it enter the list of topmost importance. People will run away from any zobo that causes a running stomach, has sand or particles in it etc. If someone consumes your product and it does not only refreshes or nourishes the body, but also gives a feeling of satisfaction. Then you are sure to make a name in this business. Do not use saccharine in place of sugar or sweetener to make your zobo. Competitors: Yes you have to look at your locality to see the already established Zobo drink companies if there are any. Check out what is giving them the drive then come back and make your own better by developing a better strategy. Most of the zobo drinks we see are the ones that are sold with already used container of another drink. To make a brand you have to use something unique and different from the common ones we see around. Zobo drink is yet to be commercially packaged, branded and distributed like other drinks. If properly branded with intensive and extensive advertisement it will fly. You should take a clue from zobocola. It is a refined zobo, certified by NAFDAC. Zobocola comes with 40cl and 50cl sizes. zobo drink HOW TO MAKE ZOBO DRINK INGREDIENTS Zobo leaves (dry) 1 mudu Fresh or powdered ginger 1 or 3 tablespoons Pineapple 1 Flavour 2 sachet – it could be a mixture of different types such as pineapple, lemon, strawberry etc. (Optional) Konifera seeds- few PROCEDURE – Wash the zobo thoroughly in clean water because zobo leaves has plenty dirt in it arising from dust and other dirt. When you are washing the colour of the leaves will come out and it will look as if you are washing off all the colours. Never mind keep on washing because zobo leaves are very rich in colour and flavour. That is why it is possible to wash them, dry and reuse them at a later time. – Peel the pineapple and cut them into small sizes. You can use the peel, most people does that. Because apart from being medicinal it also add flavour to the zobo. If you must use it, you have to take enough time and energy to wash them because the peel contains some germs which is difficult to get rid of easily. Due to their thorny nature so if you can’t devout much time to get rid of them then don’t bother adding them. IN CONTINUATION – Dress the garlic and ginger and cut them into tiny pieces. – Put the wash zobo leaves inside a big pot, add the sliced pineapple put enough water into the content and boil for 5-10 minutes – Add the chopped garlic and ginger and allow to boil for 30 minutes. – Bring it down from the fire and allow it to cold. Squeeze juice out from the content and sieve them with a sieving material. – Package them and put them in the refrigerator. It is best served when chilled. Serve with snacks or any other thing that can go with it. Some people uses honey/dates (debinor) in place of sugar. pot of zobo HEALTH BENEFITS OF ZOBO Zobo drink is rich in ascorbic acid known as vitamin C. It is an essential nutrient required by the body to boost and stimulate immune system activities. Aids in digestion of food due to its diuretic properties which in turn helps in controlling constipation by increasing bowel movement and removing excess fluid from the body. Zobo has a cooling effect that takes care of fever discomfort. It is good in anti-inflammatory and anti bacterial properties. It is used in the relieve of cramps and menstrual pains. This is done by restoring hormonal balance which suppresses menstrual symptoms such as depression. Hibiscus drink helps in weight lose when drank frequently without additives.This is because it lowers the absorption of glucose and starch. It is good in improving gastrointestinal system which helps in avoidance of colorectal cancer. Zobo tea are used as supplement to treat cough and cater (cold generally). The have vitamins and minerals which helps in calming down nervous system thereby reducing anxiety and depression by creating a relaxed sensation in the body. MORE BENEFITS OF ZOBO Zobo drink also helps in lowering blood pressure in pre/mild hypertensive adults. It helps in protecting people who are at high risk of cardiovascular diseases. This can be achieved when you drink 3 cups of hibiscus tea every day for some weeks. Hibiscus tea helps in keeping the body ph balanced. You can call it zobo/hibiscus drink or tea. The leaves generally contains riboflavin, vitamin c, niacin, carotene, calcium and iron which are very nutritional and medicinally good for the body. They contain anti-oxidant properties that helps in protecting the body from diseases by neutralizing the free radicals present in the body tissues and cells. OTHER USES ARE It can be used for dye. Zobo leaves can be used in cooking soup Hibiscus plant can be cultivated as ornamental plant for the beautification of our surroundings. ZOBO SHELF LIFE Zobo can last between 48-72 hours but can last more than a month when stored in the refrigerator. However, to make it last up to 3 weeks or more shelf life. Add a stock solution of 0.1% sodium benzoate. Dissolve a pound of sodium benzoate in one gallon of water. Use one ounce of the solution, that is about 0.1% to mix with the zobo drink. Which is the recommended concentration for a non carbonated beverage like zobo. HOW TO BOTTLE ZOBO DRINK There are some bottling samples such as coca cola, spirit, fanta etc. But it should be something uniquely different from others. Such that anybody sighting the drink without coming closer will know that is your zobo drink. Mix several flavours until you get a desired taste. The taste has to be consistent (write it down somewhere less you forget), uniquely different from any other zobo drink. Print labels and paste them on it. Use a well conned and appealing name that can easily be memorized and pronounced. Make sure the mouth is properly sealed in other to guarantee for its quality and hygienic conditions. Use different sizes of containers such as 50cl, 75cl etc and sell at different prices. WHY YOU SHOULD GO INTO ZOBO DRINK PRODUCTION The raw materials can be sourced for locally at a cheap price. Zobo business is not capital-intensive. For a small-scale you can start with #5,000 without branding. For a large-scale production you can start with #200,000 and above. It is a local drink that is loved by many because of its health benefits and the fact that it is very natural without or with less chemicals used in the preparation. The demand for it is high and far outweighs the supply. Zobo business is not yet saturated we have only but for persons in this business. The ones that are prevalent every where is the already used packaged zobo drink. It is very lucrative. PROFITABILITY IN ZOBO DRINK BUSINESS It is very profitable. You can make almost the same amount used in producing the zobo drink. In other to make more profits try buying the raw materials in bulk. Buy the zobo in bags. After branding it, make the price a little costlier than the roadside own or equal to. Remember, overturn is where the gains lie. You are bound to make huge profit when you produce in volumes. MARKETABILITY Zobo drink does not require much stress just mere calling the name zobo and you will see people rushing you to buy. Sell to shops, super markets, wholesalers of soft drinks, bars, restaurants, hotels, markets, schools, hospitals and other institutions etc. Do online advertisement in any or all of the online market stores. Also you can employ some people to sell for you. I have heard of a woman in Lagos State that makes #15,000 every day from the sells of zobo drink. This she does by employing two individuals to sell for her. There is another lady who is making it big in zobo business she covers both Edo and Delta States. She said it is overwhelming because she can’t meet up with demands. EXPORTATION OF ZOBO DRINK The minister for Agriculture told made it clear that the exportation of zobo drink doubled that of the previous year. That in the year 2017 more than 35 million dollars was realised from the export of zobo drink. This is encouraging don’t you think so? It is very easy to export this product. Find how to and start yours today.
Here the chapter one begins.